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People tend to drag their feet when they walk. This creates wear when going from a hard surface to a carpet because the carpet is typically higher than the hard surface. Also, we tend to go the same way through a room. The walking and the dragging of our feet create wear. This becomes very apparent in rooms with lots of activities
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The best ways to prolong the appearance of these wear patterns is first, VACUUM regularly. Removing the dry particulate dirt shown in the picture above is very important. Also, put doormats (non slip if on the hard surface) at the transition areas from a hard surface to the carpet. Let the doormat scrap the dirt off of shoes. It is cheaper to replace doormats than wall to wall carpets.